On October 7, 2024, the Cedar Hills and Lindon communities were struck by the devastating news of Justin Bingham’s sudden passing. The 41-year-old CEO of Opiniion, a Utah-based software company known for its innovative feedback solutions, tragically lost his life in a canyoneering accident. Bingham, a devoted father of four and respected entrepreneur, was deeply involved in the Utah community, where his leadership and friendship left an indelible mark on those who knew him.
The accident, which occurred on Saturday, October 5, 2024, during a weekend adventure in one of Utah’s majestic canyons, took the life of a man whose love for the outdoors was as strong as his passion for technology and business. Despite the rapid response from over 50 members of various rescue teams, Justin could not be saved, and his death has left a profound void in both his family’s lives and the community at large.
The announcement of Justin Bingham’s death was made by Opiniion, the company he helped build into a leader in the customer feedback industry. In a heart-wrenching statement, the company shared the deep sadness felt by the entire team and recounted the extraordinary impact Justin had on their lives, both personally and professionally.
“The hardest thing to share with others is loss. No words feel worthy, no sentiment enough. Today is no exception,” Opiniion’s statement began. “Doing what he loved this weekend, Justin Bingham, our CEO, was involved in a canyoneering incident that, despite the quick responses of various emergency teams, resulted in his untimely passing.”
For those who worked closely with him, Justin was not only a leader but a friend, mentor, and daily source of inspiration. “At Opiniion, Justin was more than just our CEO,” the statement continued. “He was a friend, a mentor, an example of hard work, and above all, he was family. Justin knew each of us by name and made a point to say hello to everyone individually, every single day. We never doubted his love for us and for those with whom he was associated.”
This personal connection extended well beyond his professional circle. Justin was known for his kindness, optimism, and boundless energy. His commitment to nurturing relationships, both within the company and with Opiniion’s clients, was at the heart of his success. “Justin’s optimism, kindness, and the hard work that brought Opiniion to where it is today will always be remembered,” the company noted.
In the tight-knit Cedar Hills community where Justin lived, news of his passing has deeply affected neighbors, friends, and fellow business leaders. He was a figure who many looked up to—not only because of his business achievements but because of his devotion to his family and his love for adventure. His wife and children, Turin, twins Ashton and Landon, and daughter Ava, now face an unimaginable loss, and the community has rallied around them, offering their support and condolences during this incredibly difficult time.
Born and raised in Sandy, Utah, Justin Bingham’s entrepreneurial spirit and passion for technology led him to co-found Opiniion, a software platform designed to gather and manage customer feedback for businesses. Under his leadership, the company grew rapidly, expanding its reach and building a reputation for its innovative approach to customer engagement. Justin’s vision was rooted in a belief in the power of authentic human connection, both within his team and with the customers Opiniion served.
“Justin was a visionary who believed in the power of genuine connections,” the company said in their statement. “His commitment to building meaningful relationships made a lasting impact on everyone who had the privilege of knowing him. Justin’s spirit of adventure and dedication to living life fully will be deeply missed.”
His love for the outdoors was well known to those closest to him. Justin often spent his free time exploring Utah’s rugged landscapes, engaging in activities like hiking and canyoneering. It was during one of these excursions that tragedy struck, taking him from his family and community far too soon. Friends describe Justin as someone who balanced his professional responsibilities with a passion for life outside the office. He embraced every opportunity to enjoy nature, a reflection of his adventurous spirit and zest for life.
As the community mourns, Opiniion has appointed co-founder and Chief Operating Officer (COO) Devin Shurtleff to step into the role of interim CEO. Devin, who worked alongside Justin from the company’s inception, shared his heartfelt memories of his friend and business partner. “If you spent any time around him, he was the eternal optimist. ‘Everything is always going to work out,’ he told me so many times…. But he was right, and it usually did,” Devin recalled.
Justin’s approach to leadership was characterized by his genuine care for the people around him. He saw his role not just as a business leader, but as a mentor and a guide to those who worked with him. “Justin wasn’t just a leader here at Opiniion—he was a mentor, a dad, and a friend to many of us,” Devin added. “He believed that the relationships we build are what make this work meaningful, and he truly lived that every day.”
The impact of Justin’s loss is felt far beyond the walls of Opiniion’s office. His vision for the company, rooted in empathy and understanding, will continue to influence the way the business operates. Devin reassured clients and partners that Opiniion will continue to honor Justin’s legacy. “In light of this loss, we will move forward with the same dedication and passion that Justin instilled in all of us. Our commitment to our clients remains steadfast, and we will ensure that Opiniion continues to operate smoothly, honoring Justin’s legacy.”
The tragedy has also sparked an outpouring of love and support from other business leaders and members of the Utah tech community. Many have shared stories of Justin’s generosity, his infectious enthusiasm, and the ways he made those around him better. His legacy will live on in the many lives he touched, both personally and professionally.
As the Bingham family navigates this unimaginable loss, they have been surrounded by a community eager to help. Friends have organized fundraisers to support his wife and children during this difficult time, ensuring that the financial burden of such a tragedy does not compound their grief. Those who knew Justin well say they are determined to carry forward his spirit of kindness, optimism, and love for adventure.
Funeral arrangements for Justin Bingham are still being finalized, and the family will release details soon. In the meantime, they have asked for privacy as they mourn the loss of a husband, father, and beloved member of the community.
Though Justin Bingham is no longer with us, his legacy as a visionary leader, devoted father, and adventurous soul will remain. His memory will continue to inspire those who knew him to live life fully, build meaningful connections, and approach each day with optimism and passion, just as he did.
