The Florence and Myrtle Beach communities are mourning the loss of Don Luehrs, a beloved veteran meteorologist and former chief at WBTW TV-13, who passed away on December 24, 2024. A familiar and trusted presence in households across South Carolina for decades, Luehrs’ dedication to weather forecasting and his deep connection to the community have left an indelible mark on the region. As tributes pour in from colleagues, viewers, and loved ones, his life and contributions stand as a testament to the enduring impact of local journalism and community engagement.
Don Luehrs’ career at WBTW TV-13 spanned over three decades, during which he became not just a source of weather updates but a cherished part of daily life for many residents. His calm demeanor, authoritative delivery, and deep understanding of meteorology earned him widespread trust. Whether tracking hurricanes off the Atlantic coast, forecasting severe thunderstorms, or simply guiding viewers through the week’s weather, Luehrs was a reassuring figure whose presence brought stability and clarity during times of uncertainty. His ability to communicate complex meteorological information in a relatable and accessible manner set him apart as a journalist dedicated to serving his community.
Born and raised in the Midwest, Luehrs’ fascination with weather began at an early age, spurred by the dramatic storms and changing seasons of his childhood. This passion led him to pursue a degree in meteorology, where he honed his skills in forecasting and atmospheric science. He joined WBTW TV-13 in the late 1970s, quickly rising through the ranks to become chief meteorologist. Over the years, he witnessed significant changes in technology and broadcasting, from the advent of Doppler radar to the digital transformation of newsrooms. Yet, through it all, Luehrs remained committed to providing accurate and timely information, understanding the critical role that weather plays in people’s lives.
Luehrs was particularly revered for his coverage of major weather events, including hurricanes that posed significant threats to the Carolina coastline. His tireless work during Hurricane Hugo in 1989 is still remembered as a defining moment in his career. As the storm approached, Luehrs worked around the clock, delivering live updates and essential safety information that likely saved lives. Colleagues recall his unwavering professionalism and calm under pressure, qualities that earned him respect not only from viewers but also from his peers in the newsroom.
Beyond his professional achievements, Luehrs was deeply involved in the community. He frequently visited local schools to teach children about weather and the importance of preparedness. His presentations were engaging and educational, often featuring hands-on experiments and anecdotes that inspired countless young minds. He also supported numerous charitable initiatives, lending his time and platform to causes ranging from disaster relief to environmental conservation. Those who knew him personally speak of his kindness, humility, and genuine interest in others. Despite his prominence, Luehrs was approachable and down-to-earth, always taking the time to listen and connect.
Upon his retirement in the early 2000s, Luehrs remained a beloved figure in the region. He continued to contribute to the community in various capacities, serving as a mentor to young meteorologists and staying active in local organizations. His retirement years also allowed him to spend more time with his family, whom he often spoke of with great pride and affection.
The news of Luehrs’ passing has prompted an outpouring of tributes from across the community. Former colleagues at WBTW TV-13 describe him as a consummate professional and a mentor who set the standard for excellence in broadcast meteorology. Viewers have shared stories of how his forecasts guided their decisions and brought comfort during severe weather. “Don was more than a meteorologist—he was part of our family,” one long-time viewer wrote. “We trusted him, and we will miss him dearly.”
Experts in the field of meteorology also recognize Luehrs’ contributions to advancing public understanding of weather and climate. Dr. Sarah Coleman, a professor of atmospheric sciences, noted that Luehrs’ work exemplified the critical role of local meteorologists in bridging the gap between scientific research and public awareness. “Don’s legacy is one of service and education,” she said. “He showed how meteorology could make a tangible difference in people’s lives.”
Luehrs’ passing comes during a time of reflection for many, as his loss coincides with the holiday season—a period often marked by family gatherings and gratitude. For his family, the timing is particularly poignant, yet they have expressed comfort in the knowledge that his life was one of purpose and impact. In a statement, they thanked the community for their support and encouraged others to honor Luehrs’ memory by embodying the values he held dear: kindness, curiosity, and a commitment to helping others.
The impact of Luehrs’ work extends beyond his immediate community. His career reflects broader trends in the evolution of broadcast meteorology, highlighting the vital role of local news in fostering informed and resilient communities. As the industry faces challenges ranging from misinformation to changing viewer habits, Luehrs’ legacy serves as a reminder of the enduring value of trusted, local voices in journalism. His life also underscores the importance of mentorship and education in cultivating the next generation of professionals. By sharing his knowledge and passion with others, Luehrs ensured that his influence would continue to be felt long after his retirement.
As the Florence and Myrtle Beach communities bid farewell to Don Luehrs, they celebrate a life well-lived—a life dedicated to service, learning, and connection. His legacy will endure in the memories of those who knew him, the lives he touched, and the community he helped shape. In honoring his contributions, we are reminded of the power of compassion, dedication, and the human spirit. Though the loss of Don Luehrs leaves a void, his impact will resonate for years to come, inspiring others to follow in his footsteps and continue his work of making the world a better, safer place.
